My Target Audience

Define Demographic Data
'statistical data about the characteristics of a population, such as the age, gender and income of the people within the population.'

Define Psycho graphic information
'Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles'

Set up an online survey on surveymonkey

Questions-

Demographic questions
Ask 10 (minimum) friends/family/students (pick somebody who likes my music genre)

1) Male or Female?

2) Age?

3) Occupation?
 student, school age, professional (someone with a job that requires a degree), skilled      (plumber, builder etc.), manual (cleaner etc), unemployed 

4) Income?
 £0-£10,000, £10,000-£15,000, £15,000-£20,000, £20,000-£25,000.....

Psycho Graphic questions

1) Name your favourite artist (multiple choice)

2) How do you consume music? 
e.g radio, cd purchases, subscribe to an online source (spotify), illegally, itunes, live music

3) What are your favourite brands?  

4) How often do you read about music online?
once a day, once a week, once a month, never 

5) How much would you pay for a weekly/monthly magazine