In this advert there is a young male with his hair styled, therefore showing he has used the product. in the background there is an attractive woman leaning over a pool table with a low cut top on, therefore perceiving her as a sex object. They are both young and therefor that shows the target audience of the product.
The words 'With high precision' fit in with the game they are playing in the image, within the game they need to have high precision as well as with the 'styling'.
'You can score the perfect hit' has a double meaning to it as its saying that with this product you can 'score' the girl as well as the game. The ball he is aiming at also lines up to where the woman is stood. When you score the 8 ball in this game you win, he is about to score this ball and by the look on his face he knows he is.
When he wins the game he'll win the girl.
In the background there is a chandelier therefore perceiving that when you use this product you go to higher end places. One of the main colours used around the image is red. This colour shows seduction which is the overall message of the advert.
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